Have you noticed how sometimes when you go to a website you see adverts and that these adverts are often for something that you have recently expressed an interest in? Maybe you’ve been looking for holidays recently and ads for holidays are popping up? Or perhaps you’ve been shopping for cameras and, you’ve guessed it, you are seeing ads for cameras? This is AdSense at work, a clever system that ensures that any ads that you see on a website is a product or service that you have shown a recent interest in.
Advertisers often spend a great deal of money on their ads, even though the ads are often shown to people that have no interest in what is being advertised. This lack of targeting means that the ad is very inefficient, yet still very expensive. With AdSense, any money spent on an ad is likely to be shown to somebody that has shown an interest in something similar recently, making it a very efficient form of advertising.
How does it Work?
When you go searching for items or services on the internet, you will type in search terms such as ‘luxury holidays’ or ‘affordable cameras’. These terms are then stored by your browser in tiny files known as cookies. Many websites will have AdSense ads that generate them revenue. These ads can read the cookies saved by your browser, allowing them to display a service or product that you have recently been searching for by Google or another search engine.
It’s a system that works for all parties concerned. No longer do you see ads that you have no interest in, the advertiser gets to pay only for ads that are delivered to their target audience and the website hosting the ads gets revenue from the advertiser.
Getting it Right.
For an ad to be successful, the advertiser needs to take quite a lot into account when creating an ad For starters, they need to be choosing the right product. There needs to be a demand for the product, and some have so much potential that the market is flooded with other affiliate marketers also trying to sell the product. Many of those of marketers will have greater experience and resources at their disposal. It is better to find a product that has demand but not too much competition, otherwise you are likely to be pushed aside by more prepared and better equipped competitors.
The ad itself needs to be well made and push all the right buttons of it is to encourage somebody to buy. There is quite a lot of psychology involved in making and a successful ad so that aspect alone will require a lot of research and attention. Visuals need to send the right message and the words that you use are also essential if people are to be encouraged to buy. You also need to be targeting the right keywords to be sure that your ads are being shown to your target audience every time.
There is a lot to take into account if you are to make AdSense work for you but if you can get it right, the time and effort spent will be well worth it.